There are certain ways to start brainstorming ideas for names. For the examples below, we are going to imagine we are brainstorming a name for a Financial Consulting Company.
1) Firstly, we can use common words like A/One/The/Your/Our/Pro/Best/Only/etc. with words that are associated with the goals/visions of your company, like trust/plan/group/etc.
Examples using two common words, One/The:
One:
OneSource
OneDream
OneFuture
OneTrust
OnePlan
OneGroup
OneFuture
OneGuide
OneWay
etc…
The:
TheSource
TheDream
TheFuture
TheTrust
ThePlan
TheGroup
TheFuture
TheGuide
TheWay
etc…
2) Second method is to use words that are associated with the goals/visions of your company, but this time we remove or replace one or two letters of the word to make it ‘cool’ and ‘unique’.
Examples:
achieve – Achiev, AchievX
premier – Primere, Premira, Promier
insurance – Sureance
assurance – Asurance, Asure
3) Use words associated with the goals/visions of your company, but this time in pairs (no use of the more common words). First brainstorm a list of words.
Words from the first example:
Source, Dream, Future, Trust, Plan, Group, Future, Guide, Way, Money, etc.
Examples:
WayTrust
MoneySource
FutureDream
etc… (you need a lot of words for this exercise, so make sure you brainstorm at least 50-80 words first!)
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Out of words?
You can use Google Sets to help you come up with other similar words from those you provide.
http://labs.google.com/sets
Another way is to use a thesauraus. Here is an online one:
http://thesaurus.reference.com
